For a new brand like Montellier, breaking into this competitive category, it’s important to keep the communication clear and simple, yet informative. This concept conveys this notion by being on-point about its roots with an insightful twist — Montellier tastes like (or is better than) any other imported spring water out there.

As part of an extended awareness, a transit shelter execution was created that allows its audience interact with the brand in an educational way by using their mobile device.