In 2021, the world dealt with the shocking effects of Covid-19. Mazda Canada came to the rescue by pledging up to $1 Million to reopen some of our legendary small businesses across the country. Community-nominations were submitted and reviewed during this period.

To get the message out on all social platforms, document-style videos were created that featured three of the selected Local Legends’ owners and advocates of these small businesses. One of them even landed on national programming – Breakfast Television – and spoke about how Mazda Local Legends funding program helped her get by with this powerful campaign.

Custom-designed ’Mazda Local Legend’ open signs were handed out to all of the Canadian small businesses.