Every motorbiker has a story to tell, and so do their helmets after having horrific crashes or ‘cheating death’ experiences together.

Campaign – ‘Life Happens’.
After every accident, photos are captured as a reminder of the riders’ close calls. But what if we took it a step further and combined these photos and their life-saving helmets into something much more powerful that lasts forever?

How it works:
We use a sublimation printing method to transfer the selected ‘accident’ photo onto the damaged helmet’s surface to get the full effect. We display our finished piece at a curated exhibition gala for all to see and feel the impacting results, yet highlighting the importance of wearing the right gear for your head before your next road trip — BELL Helmets save lives, and the riders live on to share their stories.